Search Engine Optimization of Websites

SEO Definition:

SEO stands for Search Engine Optimization.

SEO means improving of website or web page traffic naturally or in the other word, with no need of cost payment to get good search results for search engines.

Totally the site which appears earlier on search engines or the pages having higher rank in the search result will attract more visitors from the search engine.

Optimization works on things such as appropriate title for page, tags and Meta tags, keywords, key expressions, appropriate description for site and totally the contents that are important to search engines for upraising website or page search result.

.The search engines such as Bing, Yahoo, and Google find and list web pages with software. But all search engines do not use same software (algorithm) and same criterion to indicate page rank.
For example it may happen that your web page has higher rank in one of the search engines but it is not like this in other search engines.

Therefore SEO is considered as the auxiliary method for site owners and helps them to obtain more traffic on their own sites through search engines and more repetitive or new visitors.

Effective factors in optimization:

• Content of title tag and its length
• Popularity of global links
• Link text for input links
• Use of keywords in main content
• Analysis of Heading tag
• Review of URL structure
• Presence of popularity in social networks
• Loading speed of pages
• Analysis of Sub-Headlines text
• Analysis of output links
• Level of image optimization
• Content of Meta Description and its length
• Ratio of content to code
• Review of search engine compatibility
• Review of standards
• Readability level of web page
• HTML codes validation of web pages for W3C standard

Important factors of site optimization in Google:

1. Increase of site search in Google

2. Increase of page rank in Google

3. Improvement of page rank in Alexa

Primarily the thing which helps to increase site search in Google is possible by inserting site link on weblogs, websites and web link directories which are high rank holders. But this factor cannot be considered as an effective factor in Google to upraise rank due to payment of high fees by some of the sites to buy top rank. In between there are web sites that have top rank from Google but they do not appear at the time of Google search. In such cases, most likely these sites just considered the linking method to obtain top search of Google and have not cared about other factors.

Therefore we can conclude that page rank increment singly cannot be effective to gain ideal result on Google search.

What is the Ranking in Google?

In word means page rank and same in web. It means page rank of the page or weblog or website on search engines.

Google page rank is the algorithm that analysis a link and uses it by Google search engine; it dedicates a numeric value between 1 to 10 to each member of Hyperlinked set of documents. Like World Wide Web with the aim of measuring related importance of within the link.

It is farce to effort to increase rank of the weblog or site with no content or less content. One of the effective factors to upraise rank of page, site and weblog in search engines is the amount of content, usability and readability of site content.

Effective factors to increase page ranking in Google:

The following factors have obtained much importance in Google rank:

Site speed:

Site speed is one the formal ranking factors that is too important to Google. Despite this, there are still many sites which do not care about this factor. These site load big size images where there is no need of these images. Or combination of these images with widgets and powerful media, take too much time to load. Particularly, in case of cell phones, Google prefers the sites which are loading faster.

Usability:

One of the direct factors of Google ranking is site usability. User experiences that are examined by evaluators and measured automatically with algorithms are introduced as one of the important factors of Google ranking.

Outgoing links:

Nowadays one of the SEO recommendations to optimize is to use outgoing links. Outgoing links are those which are connected to other domains from within a page.

Using Google+1:

With using Google+1, each +1 vote is considered as one ranking factor.

Determine commercial name (Branding):

Distribution of site links proves that indicating a brand, is the important factor for Google. Indicating a brand helps to filter general sites that may gain rank under your commercial name. Using this, general sites will get lower rank on commercial name search.

Readability:

Now the readability rate of content of your site is evaluated by Google. If your web site is for public, using technical expressions confuse users. So that Google may reduce your site rank due to illegibility (inconsistency) between used expressions in site content and type (identity) of site.

Inserting sign of social networks in page:

Now Tweeter and some of other social sites have affected Google algorithm.

Notifications and tweets from such sites could have positive effect on your rank.

CTR:

The number of users that click on your site through Google could have positive effect on your SEO. If you want to make sure that your site is clicked, use Meta description or Title tags.

Page age:

For example indicating date on the article is not considered as a direct factor to upraise rank but it has big effect on CTR. The older articles do not seem to be clicked more.

Alt text::

Alt text is the text which is added to describe the images on your website. So that it helps to search engines to know what images are on your website.

Using keywords in HTML title tags:

One of the most important factors irrespective to competitive views is the title of page that should be match to content of page to get the best result. So selection of appropriate title is too important. Including desired keyword in title tag of web pages not only increases the page ranking but it also increases the CTR (click through ratio). Optimization of web page title is the minimum working that can be done to improve your SEO status. In some cases relocation of words in title will have too much effect on page rank increment for that desired keyword.

Increment of link popularity:

Link popularity returns to the number of available input links. Link popularity is based on total count of links from all sites.

Use of keywords in text of web page:

Using keywords and key expression which are related to content key word of web page have important role in page rank increment. But it is not recommended to repeat key words and fill page content with desired key word. It may be considered as fraud in search engine point of view.

Subject analysis (the amount of relation between key word and page content):

Using synonym key words with desired main word within page content is one of the effective factors in page rank determination for that main word. And also increases the page rank for multi word key expressions that are related to the main word. In other word do not optimize page only for one key word.

Using key words in H1 tag:

Using connected key words within H1 tag is the second important factor that is used to determine page ranking for the main key word. Try to select the page title which is different with available expressions in H1 tag. Use the phrases that are proportional to desire key word in term of semantics. It can make problem to use same phrase in page title and H1 tag and Meta description.

Using key words in Domain name:

Using key words in domain name will be useful if they are separated from each other by – sign. The validity of domain decreases if the number of – increase in domain name. So abstain to use domains with more than 3 words.

Present of keywords in domain name causes your page to appear while getting back links from other sites. Text of these back links will include your desired key word that is so important in SEO.

Using key words in URL:

Placing key words in page URL could increase CTR but does not have too much effect on increment of page rank. The phrases which are placed in page URL are displayed with large font on result page of Google search that will help to increase number of click and so CTR. If URL is used in the form of back link text, it may increase page rank.

What is page rank?

Page rank is a numeric value that represents the importance of a page on site. Google considers a positive rank to those pages which are linked in other valid pages or sites. If the number of these ranks increases, it shows that the page is more important and also it represents the importance and validity of the page which that page is linked to. Google calculates importance of a page through vote (ranks) given to it. Importance of each rank is indicated at the time of page rank calculation.

Page rank is a deciding method that is used by Google to evaluate important of page.

Page rank is the important subject, because it is considered as a factor that also indicates page rank in search results. It is not the only factor which is used by Google for page ranking but it is one of the most important.

Importance of page rank:

Page rank is one of the evaluation criteria of sites on internet level. Because most of users use Google to access their required information so Google rank of page or site is too important.

Page and site rank upgrade in Google:

Page and site rank are not upgraded every day. Google upgrades page and site ranks in specific date every year and displays on its tool bar. But totally no one knows about rank upgrade date except Google own members.